Yes, that’s right. That ad says “gain weight.” But wait, aren’t we supposed to lose weight these days? Seeing these ads really does make you think about why women are so concerned with the current in-style body size. What women should probably be a little bit more concerned about is why advertisers are so concerned with our body size and sex appeal. And instead of hating your current size and focusing on what crash diet you might follow next, why not focus on your own happiness and health instead.